I’m convinced that we are turning into a world of scanners. Everyone wants to know more, yet wants to read less. I think this evolution is due the fact that we carry the WWW in our pockets these days. My response…I just rewrote the bio on my portfolio site.
My previous bio talked about me in the third person (even though I wrote it). “Syl does this and that…” My thinking was that the narrator’s voice sounded more authoritative than my own. The content talked mostly about my photographic abilities.
My new bio is in the first person. I want prospective clients to know me as a person first and as an imagemaker second. So, I lead off with the fact that my wife, Amy, and I met when we were young kids. It’s a memorable point. I want the folks who read it to remember me.
For the scanners, I now use paragraphs with one or two sentences. The old bio had three blocky paragraphs. The new bio has ten streamlined paragraphs. It is 38 words shorter than the old one (174 vs. 212 = 18% reduction). Yet, it says so much more about me.
The more time we spend online, the more important it is for photographers to market themselves as real and memorable people. Whose voice are you using? What is it saying about you?
Follow Syl On Twitter
- NYC Speedliters: this Thurs. 10:00a @BH_Event_Space “New Frontiers For Lighting W/ Canon Speedlites” Free reg. https://t.co/btvJkXvuC2, Oct 20
- TWiP 434: Photography, Evolved. http://t.co/opzdg56Rfm http://t.co/1i7XmiqeEX, Oct 18
- It's official. #Canon's new radio Speedlite, the 430EX III-RT, is now out in the wild. Just arrived. http://t.co/kbCpdNDyPk, Oct 10
- Canon’s new 430EX III-RT Speedlite now shipping from Amazon > http://t.co/loiXDpg4AH The wait is over!, Oct 9
- Save The Dates: NYC Speedliting Events During PhotoPlus Expo http://t.co/OZBEYzjlkI http://t.co/uEHVIpL9tV, Oct 8
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